Effective Date: 14th May, 2018
This Privacy Policy describes:
This Privacy Policy applies to Avatarico's games, websites and related services, which we here collectively call the Service. We may periodically update this Privacy Policy by posting a new version on Avatarico.com. If we make any material changes, we will notify you by posting a notice in the Service prior to the change becoming effective. Your continued use of the Service after the effective date will be subject to the new Privacy Policy.
If you have questions about data protection, or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us through the game so we can reply to you more quickly.
Name of the controller: Avatarico LLC
email: support@avatarico.com
When you request a callback on Avatarico.com, we collect data from you. We use these data to contact you and to make offers more suitable for you.
Filling up the form on our website you provide us the following information:
We use these data to contact you, to make offers more suitable for you and for analytics purposes.
Apart from Avatarico, your data can be accessed by others in the following situations:
We may provide this information to our partners only with your consent. These partners process your data only at and according to Avatarico´s instructions.
These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.
The following are the links to the advertising and analytics partners’ privacy policies:
In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests.
We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our clients or others.
Our emails are run on an opt-out basis, and we never send unsolicited emails. If you do not want to receive emails from us, you can unsubscribe from them at any time using the clear instructions found in every email we send.
If you provide your phone number requesting a callback we will call you as many times as we believe will be useful to reach you.
In most cases, we also create a Avatarico-specific ID for you when you use the Service.
To perform the contract, we process data necessary to
To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to
To show you personalized advertisements in the Service as well as in other websites and services (including email) we have a legitimate interest to process necessary data to
For information on how to opt-out from personalized advertisements, see section 'Your rights and options' below.
Ensuring a level playing field in the Service is a top priority for us. In order to keep the Service and its social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to
In all of the above cases and purposes, we may analyze, profile and segment all collected data.
With your consent, we may process your data for additional purposes, such as using your GPS location to show you local events.
Apart from Avatarico, your data can be accessed by others in the following situations:
Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted.
Avatarico has partners to perform services for us. These partners process your data only at and according to Avatarico´s instructions to provide the Service, such as hosting, player support, advertising, analytics and fraud prevention.
In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests.
We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.
The Service includes features from our partners, such as social media interaction tools and in-game advertising.
These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.
Our Service is global by nature and your data can therefore be transferred to anywhere in the world. Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Policy. Adequate safeguards that our partners may use include standard contractual clauses approved by EU Commission and the Privacy Shield certification in case of transfers to the USA.
You may opt-out of receiving promotional communications, such as marketing emails from us by following the instructions in such communications.
You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting "limit ad tracking" (Apple iOS) or "opt-out of interest based ads" (Android).
For personalized in-game offers opt-out, you can use the options provided in the game settings.
If you request, we will provide you a copy of your personal data in an electronic format.
You also have the right to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. You can always withdraw your consent, for example by turning off GPS location sharing in your mobile device settings.
We will respond to all requests within a reasonable timeframe. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact your local data protection authority for unresolved complaints.
Like most online services, we and our partners use cookies and similar technologies to provide and personalize the Service, analyse use, target advertisements and prevent fraud. You can disable cookies in your browser settings, but some parts of the Service may then not function properly.
In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.
We retain your data for as long as your account is active or as needed to provide you the Service. We will for example periodically de-identify unused game accounts and we regularly review and de-identify unnecessary data.
Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.
We do not knowingly collect or solicit personal data about or direct or target interest based advertising to anyone under the age of 13 or knowingly allow such persons to use our Services. If you are under 13, please do not send any data about yourself to us, including your name, address, telephone number, or email address. No one under the age of 13 may provide any personal data. If we learn that we have collected personal data about a child under age 13, we will delete that data as quickly as possible. If you believe that we might have any data from or about a child under the age of 13, please contact us.
Cookies are tiny text files that are stored on your computer, tablet or mobile phone when you visit a website. They mean that the website will remember you and how you've used the site every time you come back.
If you want to know more about cookies, head to aboutcookies.org
We use cookies to keep track of what you've bought from us and what you've done on the site. Cookies also mean you can use services such as tracking your order, checking your account or topping up.
Our cookies don't hold personal information such as your name or bank details - they simply let us find that information once you're logged in. We take looking after your details seriously – we're always monitoring and improving how we protect your personal information.
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You can still see the website if you choose not to enable cookies. If cookies aren't enabled, your browsing experience will be limited to just browsing our site.
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The tech industry of today is a modern day battlefield, times are as competitive as they could get and every big name is ready to pounce on the latest innovation to get a hold of the first mover advantage or come out with the ‘next big thing’. With the progression of AR technology in recent years, it is not surprising at all to witness tech giants from different spheres of the industry combatting for the number spot.
However, the top two contenders for this position are definitely Apple and Facebook. It is rather obvious to a common reader that Apple surpasses Facebook in almost every domain, the former has creative, technical and marketing expertise that go a long way back and have withstood the test of time. Even in the most complex and gloomy scenarios, Apple has managed to rise above, but as the market for its main products such as the iPhone becomes a red ocean amidst the announcement that the company will be finally discontinuing the production of its beloved iPod Shuffle, the question arises what’s next?
It seems that Apple has definitely shortlisted a couple of destination where it wants to spend its big bucks and one of them is – augmented reality. On the other hand, the knight of Silicon Valley has held this vision for some time now. As it entered into the realm of augmented reality, Facebook vowed to enhance the availability of this experience to developers with one catch – it had to ‘live’ within the Facebook app for the masses to fully benefit from it.
Unfortunately, Facebook is not the one to learn from its mistakes. Compare the mobile apps market that both companies championed and you’ll realize the difference. Facebook’s move to develop its own HTML5 gaming platform was a bust because it was integrated into the native application. However, Apple adhered to the exact opposite move and saw its project flourish. Perhaps, the point where Facebook lost this battle was that it was not able to comprehend the psyche of developers who did not want their efforts to be overshadowed or buried under a load of Facebook’s app which is something that Apple realized and understood in due time. The results for both, companies are open for everyone to see.
The breakthrough for Facebook in this arena came with the success of its Camera Effects platform which makes use of the phone camera to give a taste of augmented reality to users – it is a fun experience, to say the least, but in no way is it life changing or revolutionary. Furthermore, users have already been getting a flavour of Facebook’s existing technology with Snapchat albeit, with a lower value of innovation, it is still insanely popular and captured the hearts of a huge market in the form of teens and young adults. Facebook cannot expect to take over their minds unless it comes up with something that can at least surpass the experience of Snapchat. Some would even say that time is running out fast on this one…
Apple, however, is known for its disruptive innovation. Which comes with a storm and takes over the market. The company knows where its success lies – let the developers thrive and so will your platform, is their motto. If they begin to restrict the creative freedom of developers then this decision can come back to bite you. With its ARKit, Apple has re-integrated the approach it held with its mobile app market and offered developers to benefit from its technology and connect AR technology within the applications.
In this way, there are no limitations placed on where developers want to take their applications. The set of regulations and guidelines that may discourage individuals to enter into the world of Facebook’s AR become less and less appealing because of this factor. No doubt, Facebook’s AR campaign started out with a bang with big names such as Nike and NASA coming on board, however, Apple’s learnings from residing within the industry for decades and actually witnessing the ruthlessness of the market have allowed the company that it is the masses that matter the most.
Apple has already moved on to step two by showing the world how AR technology reacts with its mobile operating system. In addition to how flexible it can be, the company has essentially displayed its usability. Nonetheless, both companies have the ability to hold their own in this battle, but Facebook faces the bigger challenge with having to encourage users to experience AR on both mobile operating platforms but within the native Facebook application.
The biggest stakeholder in this combat are the developers and their decision will decide the fate of both companies when it comes to the capitalization of AR and leveraging on their technologies to build the ultimate experience and help this vision reach the epitome of success. If developers prefer to go with Apple’s decision which allows them greater flexibility and embed AR within their applications, then Facebook would definitely be at a loss. Nonetheless, the company still has the benefit of already having millions of users on board who will try the applications whenever they are released by default simply because they are Facebook users.
What we need to wait for now, is the verdict of developers – at this point, the decision seems to be leaning in favour of Apple and based on past trends. This is not surprising at all. What Facebook needs to do now, is to act fast and either change the course of its current decisions or have enough faith in the power of their users.
It is definitely an interesting development in the field of AR and something that industry watchers will keep a close eye on. One thing is for sure though, whoever wins this battle will have tapped a technology that has potential to become the ‘next big thing’ and isn’t this what the tech industry is all about?
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