​"My friend suggested that I expand the business"

​"My friend suggested that I expand the business"

​My friend suggested that I expand the business and open a branch office in Spain. We had been thinking about which city our business should be started in. Ultimately, we decided that the market in Barcelona was more favorable. In the summer of 2015 I rented a space there.

At the end of summer 2015, we started repair work which then ended in December of the same year. By that time, our real-life escape games were not ready, so we decided to use VR games. Our investment was paid back in 8 months. We expect the real-life escape games will be payed back in 2 years.

We used Facebook and Adwords promote on the most effective advertising channels. The number of comments we received went up in April 2017. To achieve better results we are perfecting our service and games. Also, we chat with any unsatisfied clients to give them a chance to voice any concerns. We have a unique marketing strategy: users provide a photo as a post on Facebook. For example, this photo can have a sign that is used to provide users’ full feedback.